Business blog

The art of writing a powerful advertisement, in three or four lines in such a way that it conveys the message and induces the reader to buy the product, is not easy. The classified advertisement if written well could at times substitute a display advertisement which would be much more expensive.

Whether it is newspaper, any other print media or the internet, the classified advertisement is a powerful way of conveying your message and sell a product. Mail order business generally depends almost entirely classified advertisements for business.

Classified advertisement gives you very little room to convey your message. But art of conveying a powerful, attractive, attention grabbing message is a challenge in itself.

The readers will be scanning hundreds of advertisements at a furious pace. Your advertisement has to make him stop and get the attention. The first two or three words have to be really catchy. It should induce the reader to read the advertisement.

You should remember that the reader is not looking at what you say, but what he wants. There would be other advertisements vying with you with equally catchy words to lure him away. The choice of your words should make him to believe it is exactly what he is looking for.

There are four important ingredients in good advertisement. It has to grab the attention of the reader. Next it has to make him interested in the product. Then create a desire in him to possess the product. Then it has to induce him to take action, to buy the product.

Generally readers respond to advertisements with names and phone numbers than blind advertisements. Advertisements in bold letters would get more attention but is more expensive.